Take control of your video marketing funnel. On inbound, social media, search and beyond. With realtime audience conversion, integrated into your marketing stack.
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Watch our latest episode in the with George B. Thomas, Marketing Evangelist at Impulse Creative as he breaks down all-things video marketing for brands!
Social media streams are crowded, fast-flowing and very very competitive. As social networks pull back on organic reach, showing up is hard and getting attention is even harder. So how can you stand out on social? The answer is social media videos - and you know it! But how do you actually go about just "pushing the button" as everyone's saying these days? Catch this actionable webinar with Andy Crestodina which will give you the recipe for video marketing success on social that will slow the scroll and capture clicks.
Insight Applied: Large Enterprise - SAP Byron Bank, Global VP, Product Marketing, Analytics and Big Data at SAP SAP will share their trials and best practices for understanding the market, aligning internally, and launching.
Insights Applied: Mature Startup - TwentyThree Thomas Madsen-Mygdal, Co-founder & CEO of TwentyThree Thomas Madsen-Mygdal is the Co-Founder and CEO of TwentyThree, and has previously co-founded Podio (acquired by Citrix). In his talk he will share the story about finding the right timing, believing in your narrative and creating an innovative video marketing platform, which is changing how companies market their products and communicate.
KEYNOTE: PRODUCT MARKETING TO EMPOWERED CUSTOMERS Michael McCune, Senior Executive Advisor, Marketing Leadership Council at CEB Many B2B Product Marketers realize the buying environment is changing: customers have more information sources and are more empowered than ever to make decisions about their problems, potential solutions and your offerings. The result is a disturbing trend towards commoditization, where customers are no longer willing to pay for the differences in performance. CEB shows how winning suppliers challenge their customers with new ideas about their business and employ modern marketing strategies that re-frame how customers assign value to those differences. The CEB model works, but the onus is on Product Marketers to ask hard questions about their roles: Why are customers not responding to our value propositions? Why does voice of the customer suddenly feel so shallow? Why does it seem like customers won't take action? The answers to the questions reveal new strategies Product Marketers can use to generate high quality sales and deeply engage today's empowered customer
Insight Applied: Mid-size Enterprise - Twilio Manav Khurana, VP Product Marketing at Twilio Manav Khurana, VP of Product Marketing from Twilio shares his trials and best practices for understanding the market, aligning internally, and launching.
